What is the purpose of your Growth campaign?
On a 2 months time frame we are planning to:
1) Make a diagnosis about Blockzero positioning and digital strategy
2) Create a clear digital strategy for Blockzero (building on top of Heavy Users / Citizens as well as a more general audience) and considering:
- Owned & Earned Medias: how to Engage new citizens / followers while reinforcing the community + how to leverage partnerships
- Paid Medias: how to generate awareness with strong Media Campaigns and PR activities (which Medias to focus on - analysis of ROI)
3) Define best KPIs for each Media type
How will you measure the success of your Growth campaign? Please provide clear, objective metrics.
This proposal is about setting up a framework for future marketing activities and will be divided in 2 phases:
Phase 1 (1 month): Diagnosis of current strategy & benchmarking
Preparation/Diagnosis: briefing sessions, brand immersion process (purpose, positioning), communication background, explorations and business challenges.
Tools/processes to be used
- Working Sessions with the core team
- Analysis of social networks (all social channels) content / interactions
- Analysis of past campaigns and results
- Set up of surveys to gather feedbacks (evaluation phase):
* Quantitative surveys to the whole community (5000 XIO to be distributed among citizens taking part as a reward for their participation - rules TBD together with the core team) - mainly multiple choice questions
* Qualitative surveys to a selected group of people (Core team members, other projects partners, selected citizens, etc. - list and parameters TBD together with the core team) - more focused on open-ended questions
- Benchmarking of other DeFi projects (owned and paid medias strategies and results)
Phase 2 (1 month): Definition of strategy
Execution: from all the input gathered during the 1st phase, we will define the role & content strategy of social networks (owned and earned medias), define the brand objectives and design a map with best ROI tactics (Paid Medias).
Tools/processes to be used
- Working Sessions / validation with the core team
- Set up of surveys for validation of our assumptions (qualitative mainly / quantitative would be opcional at this stage - but possible to set up as well)
- Delivery of a Brand Matrix & Digital Strategy (including customer journey experience)
- Delivery of a deck defining the role of each channel (all social channels)
- Delivery of an Empathy Map
- Delivery of a Paid Medias Matrix (recommendation based on identified impact, costs and ROIs)
- Delivery of a full set of KPIs to be considered for each type of media (Owned, Earned, Paid Medias)
What tokens do you need to perform this campaign?
Compensation to be received in XIO + 5000 XIO for the quantitative survey of phase 1.
For clarification: with regard to workflow, we will analyse all Blockzero ecosystem (including all tokens, projects)
How many of these tokens are you needing to perform your campaign?
Total payment of 12.000 USD in XIO for the whole project (6.000 USD for each phase) + 5000 XIO for the survey
How many of these tokens will you keep for yourself as compensation for the campaign?
The full compensation of 12.000 USD would be kept to ourselves as a retribution for our services.
How will the tokens be used? Give a breakdown.
Tokens used as a retribution to the team for the services as described above
How long will this campaign last? Please provide expected start and end dates.
2 months. Phase 1 in june and phase 2 in july (delivery of all results / recommendations by end of july, beginning of august)
Are there any other individuals working on this campaign with you? If so, who are they and what are their roles?
We will be a team of 4 people focusing on this Project. All profiles described in the pdf file (link below).
What ETH wallet address will you use to receive the tokens?
We would receive the XIO tokens on 4 different ETH wallets (one for each of the team members). Details would be sent upon approval with breakdown per wallet.
Any last thoughts, comments, or questions you have for the Citizens? Share them here. Be as detailed as you would like.
Please consult the full deck of our proposal here
and don´t hesitate to request additional information at firstname.lastname@example.org