Obviously social media can be powerful. ExAmple: just about everyone knows what that tiktok guy was drinking while skating to Fleetwood Mac, right?
I propose a group of tiktok/reels/etc players(maybe 3 or 4) that wear BZLabs branded shirts (xio, Aqua, Flash, whatever next! ), obviously in bright colors and just make goofy, fun, and short takes that Fun to watch. Not really about finance, but let the shirts drive the curiosity for web searches. Bottom line, the videos must be quick, engaging, fun and plenty to acheive some above the rim saturation to drive engagement.
@Zachary Dash Send me some branded shirts.... I'll be player #1 and get it GROWING!