After seeing that people were interesting in my "Flashstake an influencer" proposal I decided to take the next step and make a similar proposal for XIO( since both projects suffer from the same big problem: lack of marketing)
This proposal will focus on a three-week marketing campaign, followed by a one week break to assess the impact, growth % and to formulate the next proposal that will keep the momentum going.
Who are the influencers?
During this campaign we will be working with
- VoskCoin: https://www.youtube.com/c/VoskCoin
341K subscribers, average 37K views, 2K engagements and 5K link clicks.
- Crypto Fiend: https://www.youtube.com/c/CryptoFiend
91K subscribers, average 15K views per video
- Crypto Chemist: https://www.youtube.com/channel/UC5UWwxaa0-ybl6jfF6ZiJkA
55K subscribers, average 12K views per video
We believe that they can help us introduce Blockzero to a new and large audience that has a general interest in the crypto/DeFi sector.
What is being paid for?
- $3000 paid for a 2-4 min video integration with Voskcoin
- $500 paid for a 500 word Voskcoin text review on his blog
- $1000 paid for a 30 seconds shoutout in a Voskcoin video
- $3000 paid for a 2-4 min video integration with Crypto Fiend
- $1500 paid for a 30 seconds shoutout in a Cryptofiend video
- $6000 paid for a Crypto Chemist review
This brings us to a total of $15k for two integrations, two shoutouts, one blog text review and one video review. These will be spaced out across ~3 weeks to allow for momentum to be built.
How will they be paid?
The influencers will be paid upfront to allow them to start working on creating the content. From the XIO Foundation wallet $15k worth of XIO will be sold and converted to USDT, then sent to the addresses received from the influencers.
Who is responsible?
I'll be responsible with overseeing this proposal, but I will need some help since I don't want to turn this into a full-time job. If anyone wants to step up and help let me know.
The influencer campaign will commence as soon as we get the necessary votes from the community (I hope it won't take more than a week or two from now...). The specific dates to release the videos will be discussed with the influencers as it will be dependent on their schedule and availability.
What is the goal of this campaign?
The primary goal of this campaign is to raise the awareness of Blockzero amongst the cryptocurrency community. This will be measured by observing the number of XIO holders during the campaign. The secondary goal of this campaign is to increase the overall price, volume & liquidity, and this will be measured by observing the analytics page from Uniswap. This campaign is mostly a test run, to assess the impact that small-medium influencers can have on the growth of the project and to be better prepared for the upcoming months, when the marketing budget should be significantly increased (30-50k per month should be enough I think).
Extra details about the campaign
Help needed: Someone will need to help with contacting the influencers, since I'm not too keen on doing a lot of back-and-forth daily discussions during the campaign.
Me or Ercoletheboss will provide any new graphics if they are needed by the influencer. For any of the promotion materials the following links will be given to direct the users; the Blockzero website: https://blockzerolabs.io/ ,the Blockzero twitter account: https://twitter.com/blockzerolabs and the Blockzero Telegram: https://t.me/blockzerolabs
So the final question for the vote is:
Should we pay $15k worth of XIO from the XIO Foundation wallet for three weeks of marketing (two 2-4min video integrations, two 30 seconds shoutouts, one blog text review and one video review)?